Do this first — before research, content, or traffic. Every lead hits the profile first; if it's broken, the lead is wasted. Goal: clean, congruent, proof-heavy profiles on every platform.
Why it matters (KLT): People must Know → Like → Trust you. A clean profile builds Trust before any traffic arrives.
| Element | Standard |
|---|---|
| Username | Clean, name-first. No underscores/numbers. |
| Photo | Clear headshot — same on every platform. |
| Display name | Full legal name (credibility signal). |
| Bio | Who you help + proof + CTA. 2–3 lines. |
| CTA / link | One CTA line → one link only. |
| Verification | Signifies more trust |
Use a YouTube deep link , not a normal URL. A normal link opens IG's in-app browser where users are logged out and can't engage. The deep link opens the app → engagement skyrockets.
Same username, photo, and name on every platform. Zero doubt which account is the creator's.
95% clients & wins. A wall of results and proof
- 95% → stacked client wins (clients 1, 2, 3 ) + Testimonials
- 5% → life and miscellaneous stuff
We want people to think if it is the first time coming across our page is "I don’t know what he does but dang it seems to work" in two seconds. Personality and value live in the feed/stories, not here.
Make your testimonials seem a lot larger then it seems if you don’t have many, just spread them out in volume.