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People must have a reason to pay attention to you before they'll listen to anything you say. This section finds that reason.
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1. What have you done, built, or achieved that genuinely impresses people when you tell them?(Not what you think should impress them. What actually makes people go "wait, really?") ✍️ 💡 e.g. "I went from complete beginner to running a six-figure business in under 18 months with no prior experience in the industry."
2. What do you have or do that most people at your level, or your age, don't? ✍️ 💡 e.g. "I've personally worked with over 80 clients one-on-one. Most people teaching this have maybe done it for themselves once."
3. What constraint or disadvantage did you operate under that makes your result even more impressive?(Time, money, background, age, location, no connections, no experience, etc.) ✍️ 💡 e.g. "I built this while working a full-time job. No team, no funding, no one in my corner. Just me, evenings and weekends."
4. What would make a stranger stop scrolling and think "who is this person?" ✍️ 💡 e.g. "A fitness coach who helps busy parents get in the best shape of their lives in 3 hours of training a week."
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People don't stay around someone they don't enjoy. This section finds the human behind the brand — the stuff that makes people want to be around you.
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5. What do your close friends and family genuinely like about you as a person?(Not your skills or results. Your personality, how you treat people, the energy you bring.) ✍️ 💡 e.g. "I'm the most reliable person in my circle. If I say I'll do something, it gets done. People trust me with the hard conversations."
6. What are your actual values? The things you'd never compromise on, even if it cost you money. ✍️ 💡 e.g. "I will never recommend something I haven't personally tried. I would rather lose a sale than overpromise to a client."
7. What do you do in your personal life that has nothing to do with your work?(Hobbies, sports, passions, routines. The human stuff.) ✍️ 💡 e.g. "I coach my son's football team on weekends. I've been into cooking for years. I read a book a week, always non-fiction."
8. What would people be surprised to know about you?(Something that doesn't match the "successful expert" image.) ✍️ 💡 e.g. "I failed at my first two businesses badly. Lost money, lost time, nearly gave up. Most people only see where I am now."
9. What kind of clients or people do you genuinely NOT want to attract?(Being honest about who you repel is just as important as who you attract.) ✍️ 💡 e.g. "People looking for a quick fix. Anyone who wants to outsource the thinking entirely. People who aren't willing to be honest about where they're stuck."
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Once someone likes you, they need to believe you can actually get them the result. This section builds that proof.
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10. What is your actual area of expertise? The thing you're genuinely better at than most people in your space. ✍️ 💡 e.g. "Sales process design. Not just closing — I can look at an entire client journey and find exactly where money is being left on the table."