Section 1: The Customer Bubble

Stage 1: Problem-Aware (Understanding Their Pain)

Their Current Reality

  1. What pain are they experiencing right now in their business/life?

  2. Even when things are going “well,” what still stresses them out?

  3. What are they dependent on that could disappear overnight?

  4. What makes them feel busy but not powerful?

How They Feel

  1. What emotion do they wake up with most days? (pressure, anxiety, frustration, etc.)

  2. What do they feel capable of but can't seem to access?

  3. What quiet fear won't they admit out loud?

What They Think Is Wrong

  1. What do they currently blame for their problem? (tactics, skills, niche, etc.)

  2. What is the REAL problem they haven't identified yet?

What They Don't Trust

  1. What marketing/promises have burned them before?

  2. What makes them skeptical of “solutions”?

Moving Them Forward

  1. What one belief must shift for them to be open to a solution?