Section 2: The New Opportunity

The Big Shift

1. What OLD way of doing things are people stuck in?
2. What NEW way are you introducing?
3. What’s the one-sentence difference? (From to )

Why Old Way Fails

1. What’s the core reason the old way keeps people stuck?
2. What do they NOT control in the old way?

Why New Way Wins

1. What do they now OWN/CONTROL in the new way?
2. What becomes possible that wasn’t before?

Your Big Domino

1. Complete this: “If I can make them believe that [YOUR METHOD] is the key to [THEIR DREAM OUTCOME], and it’s only possible through [YOUR OFFER], then they have to buy.”

Market Timing

1. Why is NOW the perfect time for this opportunity?
2. What is everyone else doing wrong that creates your opening?