Section 3: The Awareness Chain

Problem-Aware Content (Stage 1)

  1. What stories/examples make them say “that’s literally me”?

  2. What pain points do you name better than they can?

  3. What enemy do you identify as the REAL cause?

Solution-Aware Content (Stage 2)

  1. How do you explain your method/model simply?

  2. What proof do you show that it’s real and works?

  3. What common fear do you address and resolve?

Ready-to-Buy Content (Stage 3)

  1. What results/transformations do you showcase?

  2. What makes your way faster/safer than doing it alone?

  3. What’s your time compression argument? (X months with you vs. Y months alone)