Section 4: Funnel Stages

Top of Funnel (Getting Attention)

1. What relatable story/experience builds immediate trust?

2. What do you show about yourself that proves “I’ve been where you are”?

3. What single insight do you share that shifts their perspective?

Middle of Funnel (Building Belief)

1. What part of your system/method do you break down in detail?

2. What examples show your method in action?

3. What proof demonstrates this works for others like them?

Bottom of Funnel (Driving Decision)

1. What transformation story shows the full before/after?

2. What case study addresses their specific situation?

3. What makes choosing you the obvious, logical next step?