This will GUARANTEE you to get product market fit and be able to sell a high ticket product to hundreds of your followers

Avatar Discovery

Copy Bob's Avatar from the last step here.

Think about your Ideal Customer Profile - Let’s use Bob as a example

Let's understand where Bob is now and where Bob wants to be.

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Current Situation

What's going on with Bob right now?

Briefly describe Bob's current situation.

In one sentence:

Describe Bob’s current situation:

In one paragraph:

Bob’s Overall Problem List

• Problem 1
• Problem 2
• Problem 3

Bob’s Deep Rooted Problem

• Deep Rooted Problem 1
• Deep Rooted Problem 2
• Deep Rooted Problem 3

Bob’s Desired Situation

Where does Bob want to go?

• Overall Desire List

  • Desire 1
  • Desire 2
  • Desire 3

  Briefly describe Bob's desired situation.

  In one sentence:

  Describe Bob's desired situation.

  In a detailed paragraph:

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Deep Rooted Desire + USP + Bridge (Current Situation)

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Bob’s Deep Rooted Desire

• Define into 3-5 core desires. Imagine Bob’s dream life.

• Deep Rooted Desire 1

• Deep Rooted Desire 2

• Deep Rooted Desire 3

Unique Selling Proposition

What makes you stand out? Brainstorm why your offer is unique in the market.

Think deeply about:

1. Knowing you deeply.
2. Trusting you deeply.
3. Why can you help your market?

The Bridge — Current Situation

Identify the 3 most important pain points in Bob’s current situation.

1. Major Pain Point 1
2. Major Pain Point 2
3. Major Pain Point 3 </aside>

The Bridge (Steps) + Desired Situation

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The Bridge

List 15-30 steps to guide them from Bob’s current to desired situation.

What does Bob need to do to get from where Bob is to where Bob wants to be?

Bob’s Desired Situation

Identify the 3 most important points in their desired situation.

3 Major Points:

1. Major Desire Point 1
2. Major Desire Point 2
3. Major Desire Point 3 </aside>

Transformation + Proof + Features + Avatar

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