PLATFORM FREQUENCY & CONTENT MIX
YouTube 1–2 videos/week. Primarily MOF (educates + builds trust). Occasionally TOF to attract new viewers. This is the #1 nurture platform.
Instagram 5–14 pieces/week. Mix of TOF and MOF. Reels + content clipped from YT. Bio link → YouTube deep link.
TikTok 5–14 pieces/week (can repurpose IG content). Goal is get people onto YT
Instagram Stories 2-3 stories per day
Batching for the week and jotting down things throughout the week

Every piece of short-form content should push viewers to long-form:

  1. Viewer finds creator via Instagram Reel or TikTok
  2. Viewer visits optimized profile → sees clean, credible account
  3. Viewer clicks the bio link → YouTube deep link opens the app
  4. Viewer watches YouTube videos → gets 7+ hours of nurture
  5. Viewer is now extremely warm, trusts the creator, and is ready to buy the creators offer or when it launches